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From Publishers Weekly
Throughout his storied Silicon Valley career， Apple CEO and Pixar Studios founder Steve Jobs has been labeled， among other things， an egomaniac， a Zen Buddhist， a business mastermind， a sociopath and a music mogul. Blogger， author and Wired News editor Kahney， who has chronicled Apple in previous books (The Cult of Mac)， attempts to plumb the depths of Jobs’s prodigious mind in this engrossing biography. The author devotes much time to the sensational aspects of Jobs’ life， including his demeaning and ferocious interactions with employees， his relentless high-mindedness and fanatical attention to detail， clearly demonstrating how his tyrannical and perfectionist impulses have have shaped the award-winning designs and consumer-friendly products that have made Apple a juggernaut. Though it doesn’t penetrate the Mac man’s psyche too deeply， and sections on tangential figures like Apple design guru Jonathan Ive and Apple Store visionary Ron Johnson can meander， those searching for a telling portrait of Jobs’s management style and its impact on Apple will not be left wanting.
Copyright © Reed Business Information， a division of Reed Elsevier Inc. All rights reserved.
Book Description
Steve Jobs has turned his personality traits into a business philosophy. Here’s how he does it.

It’s hard to believe that one man revolutionized computers in the 1970s and ’80s (with the Apple II and the Mac)， animated movies in the 1990s (with Pixar)， and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand， stories of his epic tantrums and general bad behavior are legendary.

Inside Steve’s Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. It reveals the real Steve Jobs?not his heart or his famous temper， but his mind. So what’s really inside Steve’s brain? According to Leander Kahney， who has covered Jobs since the early 1990s， it’s a fascinating bundle of contradictions.

Jobs is an elitist who thinks most people are bozos?but he makes gadgets so easy to use， a bozo can master them.

He’s a mercurial obsessive with a filthy temper?but he forges deep partnerships with creative geniuses like Steve Wozniak， Jonathan Ive， and John Lasseter.

He’s a Buddhist and anti-materialist?but he produces mass-market products in Asian factories， and he promotes them with absolute mastery of the crassest medium， advertising.

In short， Jobs has embraced the traits that some consider flaws?narcissism， perfectionism， the desire for total control?to lead Apple and Pixar to triumph against steep odds. And in the process， he has become a self-made billionaire.

In Inside Steve’s Brain， Kahney distills the principles that guide Jobs as he launches killer products， attracts fanatically loyal customers， and manages some of the world’s most powerful brands.

The result is this unique book about Steve Jobs that is part biography and part leadership guide， and impossible to put down. It gives you a peek inside Steve’s brain， and might even teach you something about how to build your own culture of innovation.
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