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From Publishers Weekly
Magee， a columnistat the Chattanooga Times Free Press， ably chronicles the rise of leading auto manufacturer Toyota and the underlying principles that led to its ascendancy. From lean production to a long-term focus to specialized philosophies like kaizen (a system of continuous improvement in which instances of waste are eliminated one by one) and genchi genbutsu (a belief in practical experience over theoretical knowledge)， Magee documents each contributing factor in Toyota’s success. Going back as far as Toyota founder Kiichiro Toyoda’s father Sakichi Toyoda， a successful inventor who inspired and financed the car company’s first operations， Magee takes the reader through the company’s current challenges and achievements. While he delivers some fresh ideas on how to foster innovation within a particular industry， his overwhelming praise for Toyota’s methods reads suspiciously like hagiography， despite his frequent assurances that he wrote the book in complete objectivity with no involvement or influence from the company. Still， this work will interest those involved in the automotive world or similar industries. (Nov. 1)
Copyright © Reed Business Information， a division of Reed Elsevier Inc. All rights reserved.
Book Description
What we can all learn from the strategies that have made Toyota the world’s best car company
Everyone who follows the auto industry knows that Toyota has had an amazing twenty-five-year run， rising from humble Japanese start-up to thriving global giant. But the big puzzle is how Toyota did it while so many other car companies have struggled or failed.
Journalist David Magee dug deeply into Toyota’s past and present， interviewing senior executives who rarely talk to the press， along with many other sources. And he found that the company’s famous mastery of lean production is only part of the story. Magee explains the surprising power of Toyota’s corporate culture， which includes:
? Focusing on the long term: While most companies worry about the next quarter， Toyota is thinking about the next quarter century
? Jumping beyond the current trend: When Ford was still ramping up its gas-guzzling SUVs， Toyota was very quietly taking a huge lead on hybrids
? Making quality everyone’s responsibility: Toyota expects people at every level to think and act like quality-control inspectors
? Managing individual strengths: Toyota is revolutionizing the way people are managed， to maximize their strengths instead of criticizing their weaknesses
The lessons that Magee explains here will be valuable for managers in all disciplines and industries.