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内容説明
This second edition of Global Logistics Management has been thoroughly revised and updated， and new examples have been added reflecting recent developments in the field. This new edition:
Helps readers to understand and appreciate the power of managing logistics for profit and competitive advantage
Educates readers about the nature of individual logistics activities and how they can be woven together
Contains a global focus throughout， with examples drawn from various parts of the world
Has been thoroughly revised and updated throughout to keep it current
Now includes new examples reflecting recent developments and current preoccupations， including security and global instability.
Visit the accompanying website at www.blackwellpublishing.com/gourdin to download PowerPoint slides to supplement the book.
Book Description
Manufacturing a quality product is no longer sufficient by itself to guarantee customer loyalty. Companies must consistently deliver their product when and where customers demand it at a reasonable price. Global Logistics Management provides students and managers with an accessible overview of logistics in a global setting. It offers practical advice on managing specific logistics activities and demonstrates how these individual activities can be woven together to form an integrated logistics system. In order to keep readers with little or no knowledge of logistics focused on the topic， the book is written in a straightforward， uncomplicated way， and real-life examples from all over the world help put the theoretical points discussed into context. Global Logistics Management will help provide present and future business leaders with the knowledge and skills necessary to turn their corporate logistics activities into a source of sustainable competitive advantage.
--このテキストは、 ペーパーバック 版に関連付けられています。

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