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内容説明 Successful innovation-the key to competitive growth and profit-rests on disciplined management of the innovation process， from idea inception to customer service. This book answers， first， the key questions: why innovate? what to innovate? how to innovate? and who innovates? It then provides ten essential and practical tools to help innovators guide their ideas to marketplace success. Innovation Management is a pioneer in this new and rapidly growing discipline. Supported by over a hundred international and Indian case studies and action-learning exercises-as well as a CD to illustrate all these concepts and strategies with video lectures and useful interviews-this book will be invaluable to business leaders and strategists， students of management， and practising managers.