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Book Description
Stats Means Business is accessible and easy-to read and enables readers to: * appreciate the importance of statistical analysis in business * develop judgement in the selection of appropriate statistical techniques * understand when and how to use statistical techniques Each chapter includes guidance on using Excel and Minitab to produce the analysis described and provides worked examples and review questions that are rooted in viable business contexts. Model solutions are provided throughout with further solutions available on a website to accompany the book. ’This book provides a valuable new resource for students and lecturers of business and management subjects. Its straightforward approach， its readable style， its relevant examples and its reference to widely used software packages will be of real benefit for those trying to learn what are often perceived as complex and difficult topics. This book helps to make a sound understanding of statistics an achievable aim for all business and management students. The structure of each chapter with clearly defined learning objectives fits well with the learning outcomes approach. The final chapter on statistical research is welcome and should help guide and encourage students in the quantitative aspects of their project work.’ Professor Mary Carswell， Dean and Director， The Derbyshire Business School “This book is the one that people have been waiting for. It brings together in a clear and interesting way the business of numbers. The book is ideal for those who want to understand numbers in business contexts. It is a profound work and immensely useful for anybody who wants to acquire a back to basics read in a subject that can worry people who are wary of facts and figures. It provides the right blend of synthesis and foundation for those interested in reading for a degree in business and management， or those who are already busy in the business world and who want a basic understanding. The book does these things in a classic user-friendly fashion.” Dr Barry Witcher， Director， Undergraduate Programmes in Business and Management， School of Management， University of East Anglia (UEA).