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From Publishers Weekly
Although many of the problems facing college athletics today have been around for decades， the explosion of money and media attention has so raised the stakes that college sports is on the verge of self-destruction， argues Zimbalist (Baseball and Billions)， a professor of economics at Smith College. The National Collegiate Athletic Association was formed in 1905 to address the problem of violence in college football. Between 1890 and 1905， Zimbalist reports， 330 students were killed playing the game， and President Theodore Roosevelt was threatening to intervene. But as Zimbalist convincingly argues， the NCAA’s record of regulating intercollegiate athletics has been spotty at best. In his view， the NCAA is nothing more than a cartel geared toward protecting the association’s own interests， as well as that of its largest members. By only tinkering with its well-established system， he charges， the NCAA has never effectively dealt with such longstanding problems as low graduation rates， point shaving， illegal payments to athletes (by alumni， agents and others) and gender inequality (although Zimbalist does allow that the NCAA has grudgingly made some progress enforcing Title IX， the 1972 law that mandates that collegiate women have the same access to sports as men). Zimbalist， who knows his way around the locker room and a balance sheet， provides a compelling case for the need to reform college athletics.
Copyright 1999 Reed Business Information， Inc. --このテキストは、 ハードカバー 版に関連付けられています。

Book Description
Big-time college sports embodies the ideals of amateurism and provides an important complement to university education. Or so its apologists would have us believe. As Andrew Zimbalist shows in this unprecedented analysis， college sports is really a massively commercialized industry based on activities that are often irrelevant and even harmful to education. Zimbalist combines groundbreaking empirical research and a talent for storytelling to provide a firm， factual basis for the many arguments that currently rage about the goals， history， structure， incentive system， and legal architecture of college sports. He paints a picture of a system in desperate need of reform and presents bold recommendations to chart a more sensible future. Zimbalist begins by showing that today’s problems are nothing new--that schools have been consumed for more than a century by debates about cheating， commercialism， and the erosion of academic standards. He then takes us into the world of the modern student athlete， explaining the incentives that， for example， encourage star athletes to abandon college for the pros， that create such useless courses as ’The Theory of Basketball，’ and that lead students to ignore classes despite the astronomical odds against becoming a professional athlete. Zimbalist discusses the economic and legal aspects of gender equity in college sports. He assesses the economic impact of television and radio contracts and the financial rewards that come from winning major championships. He examines the often harmful effects of corporate sponsorship and shows that， despite such sponsorship， most schools run their athletic programs at a loss. Zimbalist also considers the relevance of antitrust laws to college sports and asks whether student athletes are ultimately exploited by the system. Zimbalist’s provocative recommendations include eliminating freshman eligibility for sports， restricting coaches’ access to ’sneaker money’ from corporations， and ending the hypocrisy about professionalism by allowing teams to employ a quota of non-students as well as to receive funding from the pro leagues. A mixture of lively anecdotes， hard economic data， cogent arguments， and clear analysis， Unpaid Professionals will revitalize debate about a subject close to the hearts and minds of millions of Americans. Paperback edition includes new post-script from the author.
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