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From Publishers Weekly Wall Street Journal advertising columnist Goldman’s gossipy account of the rise and crash of Saatchi & Saatchi， the world’s largest ad agency at its peak in 1987， unfolds as a Shakespearean drama full of greed， revenge， ambition and civil war. Charles Saatchi， wizard copywriter and art collector， and his mercurial brother， Maurice-both Iraqi Jews who emigrated to London in 1947-founded the agency in 1970 when Charles was 27 and Maurice 25. Their free-spending acquisitions binge， fueled by Maurice’s obsessive quest to be the number-one agency， was undermined by expensive buyouts， client defections and a slowdown in ad spending in the U.S. Goldman offers a more critical， American-based view of the brothers and their wheeling and dealing than does British media journalist Alison Fendley in Saatchi & Saatchi: The Inside Story (Forecasts， Sept. 30). He also gives much more inside detail on Maurice’s 1994 ouster as chairman in a shareholder mutiny spearheaded by no-nonsense Chicago fund manager David Herro， as well as on the ensuing internecine battle that erupted between M&C Saatchi， the brothers’ new agency， and their former shop， renamed Cordiant. Photos.
Copyright 1996 Reed Business Information， Inc. --このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。