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Nearly 20 years after his death, Elvis Presley enjoys the sort of cultural prominence that would be the envy of even the most highly publicized living celebrities. Elvis is everywhere, sneaking out of innumerable corners of the cultural terrain in ways that defy our common sense understanding of how dead stars are supposed to behave. This phenomenon is noteworthy, not just because Elvis refuses to go away, but because he keeps showing up in places where he seemingly doesn’t belong. Drawing on a range of theoretical positions from cultural studies, this study offers a series of explanations for the presence of Elvis as a cultural icon. What is different about Elvis that allows him to enjoy a cultural ubiquity that other stars don’t? What makes it possible for Elvis to be so readily appropriated in such diverse ways? And what is it about our time that makes Elvis’ current manifestations so different from those that existed when he was alive?
Amazon.com
Elvis is not about music. Nor is Elvis simply about fame. Nor can we explain what makes Elvis special by the avidity of his fans, the charm of his films, his devilish good looks, or his gyrating hips. None of this is sufficient to exhaust the richness that is the phenomenon of Elvis 20 years after his death. Gilbert Rodman looks at the posthumous career of this redneck holy man in order to shed light on the myths by which American culture survives. This is not your typical fan book, but neither is it a dry academic exercise. Rather, it is a twisting, unpredictable analysis and narrative that shows how an American religion came to find its prophet in a slick-haired country boy from Tupelo.
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2015/07/04 (Sat) 16:57:57
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