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内容説明
With over 33，000 copies sold， Key Management Ratios is a market classic . This new edition is re-packaged with a new jacket design to revitalise the Key Management brand and new two-colour internals make it more readable and visually appealing. Key Management Ratiosis an antidote to any fear of finance. Drawing data from 200 companies worldwide， the book brings clarity and simplicity to its explanation of every measure and shows how they all link together to drive your business. From cash flow and profit to ROI and ROTA， its unique approach remains as classic as ever， bringing a simple and visual understanding to a complex subject.
From the Back Cover
Business ratios are the guiding stars by which you steer your company’s course; they provide your targets and your standards; they direct you towards the best long-term strategies as well as the smartest short-term solutions. You can’t afford to leave them to the accountants. In Key Management Ratios， Third Edition， top financial educator Cieran Walsh teaches you everything you need to knowabout ratios to manage your business far more effectively. This book’s thoroughly updated coverage includes: financial statements， balance sheets， and P&Ls; measures and drivers of operating performance; corporate liquidity， financial strength， and cash flow; determinants of corporate value; cost，volume， and price relationships; investment ratios， acquisition analysis， and Shareholder Value-Added (SVA). Simply put， Cieran Walsh enables you to link your company’s financial fundamentals to its day-to-day operations--so you can make smarter decisions based on better information.
--このテキストは、 ペーパーバック 版に関連付けられています。

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