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内容説明 A bigger， better， badder edition of the hugely popular guide to marketing! 501 Killer Marketing Tactics to Increase Sales， Maximize Profits， and Stomp Your Competition improves the original edition—401 Killer Marketing Tactics—by 100! Updated to keep you perfectly in step with the latest developments in marketing initiatives and technologies， this comprehensive， quick-reference guide is what you need to do your job well—on any budget， in any type of economy. It explains how to implement and execute highly developed sales and marketing tactics， campaigns， and promotions and includes brand-new chapters on: Marketing Measurement Zone Merchandising Digital Media Social Networking Whether you’re the sole marketer for a small business or part of a franchise with a thousand locations， 501 Killer Marketing Tactics empowers you with the tools and skills for outwitting， outmaneuvering， and outmarketing the competition at every turn.